• Look Out, Hollywood the Chinese Film Industry Is Ready for its Close-Up

    by Caifu Global

    Despite an economic slowdown in China, its emerging middle class are still flocking to the cinema for action, adventure and popcorn.

    China set a new one-day box office record on Monday, Feb. 8 with U.S. $100.5 million (660 million yuan) worth of tickets sold on the day commemorating the Year of the Monkey – up 78 percent from 2015’s Lunar New Year’s Day, according to the State Administration of Press, Publication, Radio, Film and Television (SARFT) in February 2016. An estimated U.S. $3.56 billion tickets were sold over the seven-day Lunar New Year period in 2016 – not only the highest-grossing week in China, but in the world.

    Many Chinese families spend time together at the cinema during the Lunar New Year holiday, and it is a peak time for the movie industry in China – similar to North America’s summer blockbuster season. February 2016 is likely to become only the second month ever that China has beaten Hollywood in movie ticket sales, forecasted China Film Insider.

    “Records will continue to break and new milestones will continue in China,” Stanley Rosen, a political science professor at the University of Southern California in Los Angeles told Caifu magazine Tuesday, Feb. 9.

    Box office revenue in China in 2015 hit a record U.S. $6.8 billion (44 billion yuan), up a staggering 49 percent from 2014, China’s film regulator SARFT reported in December 2015.

    Rosen reflected back on 2015’s most successful North American films in China – several among the 34 imported movies released in its theatres each year. “Fast and Furious 7,” which taps into China’s middle class obsession with owning a car, earned more than U.S. $391 million – becoming the country’s second highest grossing film to date, he explained. “Furious 7” made more money in China that it earned in the United States ($320 million).

    Other North American action-adventure films like “Avengers: Age of Ultron” ($240 million), “Mission: Impossible – Rouge Nation” ($137 million), “Jurassic World” ($229 million) and “The Martian” ($95 million) were popular among Chinese audiences last year, according to IMDb.com.

    “Big box office hits from North America tend to do well in China…like sequels, superhero films and movies that have special effects, as well as movies that portray the Chinese in a positive light, like 'The Martian,’” Rosen said. “North American actors like Tom Cruise, Paul Walker, Chris Pratt and Leonardo DiCaprio are also popular among the Chinese.”

    Hollywood’s success in the China market, where it has taken between 43.5 percent and 51.5 percent of the box office every year since 2009, is even more impressive since quotas restricted foreign revenue-sharing films, Rosen wrote in The Diplomat in March 2015.

    China is on the cusp of accepting more foreign films. Lu Hongshi, a senior producer and industry adviser in China, said the country’s quota system with the World Trade Organization would open up further in 2017-2018. “Chinese filmmakers should be ready for that,” Hongshi told a panel at the Beijing International Film Festival in April 2014.

    Right now, 14 of the 34 non-Chinese films have to be in Imax or 3-D, Rosen explained. “The increased quota will include 10 more movies to include art-house movies and Oscar winners.”

     

    China: World’s Biggest Box Office Market by 2017

    The Hollywood Reporter, along with film industry watchers like Rosen, have projected that China will surpass North America (including the United States and Canada) by the end of 2017 as the largest movie market in the world. Currently, China’s movie ticket sales are second only to the United States worldwide.

    China’s 1.3 billion population is four times the size of the United States, so its movie-going potential is immense – as more people spend their leisure time at the cinema, there is a demand for additional infrastructure to accommodate them.

    Around 15 new screens open daily in China, reported Artisan Gateway, a Shanghai-based film and cinema industry consulting firm in January 2015. As of 2016, China has around 32,000 screens, while North American screens total approximately 40,000, according to The Hollywood Reporter.

    The building frenzy in China started about a decade ago, Jonathan Landreth, managing editor of Chinafile.com, an online magazine from the Centre of U.S.-China Relations at Asia Society in New York, told Bloomberg BusinessWeek in July 2015. Construction of movie theatres first started in cities like Beijing and Shanghai with populations of three million and higher, but now cinema development has expanded into China’s suburban and rural areas. A movie theatre is the centerpiece for a new Chinese shopping centre, along with McDonald’s, KFC and Starbucks.

    Artisan Gateway analysts project China will have around 9,500 theatres with 53,000 movie screens by 2017. The screen count is likely to double again in the next 10 years because owning and operating theaters in China is profitable. Wanda Group, a property developer run by China’s richest man Wang Jianlin, plans to build 900 Wanda Plazas across the mainland in the coming decade.

    As the motto states, if the Chinese build it, the crowds will come – especially if they, or their parents, have a disposable income. According to an October 2015 study by China entertainment consultants EntGroup, 87 percent of China’s movie-going audience is aged between 19 and 40, while more than 70 percent of the audience is aged below 30. The generation labelled the Young China generation by financial services company Credit Suisse is shaping the country’s future consumption – and going to the cinema is a huge trend.

    “Their father and mother were probably unwilling to pay the price of a movie ticket,” said Vincent Chan, managing director and head of China research at Credit Suisse in Hong Kong and Shanghai. “These [young] Chinese are willing to spend their money on movies.”

    China’s movie business is still far from reaching the maturity stage of its life cycle, Rob Cain, a Los Angeles-based China entertainment consultant and producer wrote in Forbes.com in July 2015. “Movie-going has swiftly become a favored pastime, and it will only become increasingly accessible and affordable for hundreds of millions of people,” he continued. “Whether it happens now or in the future, a slowdown in China’s economy is inevitable, but cinema has years of solid growth ahead.”

    China’s Coming Attractions

    As popcorn flicks gain in popularity in China, film industry experts hope that will translate into multiple visits to the cinema throughout the year.

    The country’s 1.35 billion citizens went to the movies a little less than once a year in 2015, according to the State Administration of Press, Publication, Radio, Film and Television.

    Here is a preview of films moviegoers in China can look forward to in the coming months:


    1. the-bombing-war-movies-this-2016The Bombing – This 3-D Chinese action war drama chronicles the Japanese bombings on Chinese city Chongqing during World War II. The film stars Bruce Willis, Song Seung-heon, Nicholas Tse and Liu Ye.


    Release date: March 2016 by the China Film Group Corp.

     

    1. The Angry Birds Movie – Based on the popular video game, audiences will finally find out why the birds are so angry in this 3-D animated comedy.
      Release date: May 2016 by Rovio Entertainment, Sony Pictures Entertainment

    2. Warcraft: The epic video game comes to the big screen, portraying the initial encounters between humans and the orcs leading to the First War.
      Release date: June 2016 by Blizzard Entertainment, Legendary Entertainment, Atlas Entertainmentskiptrace-jackie-chan

    3. Skiptrace – Action movie star Jackie Chan teams up with American “Jackass” actor and stuntman Johnny Knoxville to take down a notorious crime boss in an adventure that spans from the mountains of Mongolia to the dunes of the Gobi desert. “Skiptrace” also stars Bingbing Fan.
      Release date: 3rd Quarter 2016 by Exclusive Media



    1. The Great Wall – Starring Matt Damon and Andy Lau, the 3-D science fiction fantasy blockbuster about one of the Seven Wonders of the World is the largest film shot entirely in China for global distribution. “The Great Wall should be a big box-office draw,” Stanley Rosen, a political science professor at the University of Southern California in Los Angeles told Caifu magazine Tuesday, Feb. 9.
      Release date: November 2016 (China) and February 2017 (North America) by Universal Pictures

  • Top 5 Places to Go In British Columbia

    by 5U Editor 3
    <h3>Top 5 Places to Go In British Columbia</h3>
    British Columbia is wildly popular as a travel destination as its immense natural beauty boasts dozens of spectacular places to explore.  It offers diverse outdoor adventure in BC’s fabulous parks, lakes, rivers and rugged British Columbia. Below is a sampling of some of  the best the province has to offer.

    <img class="aligncenter size-full wp-image-91" src="http://caifumagazine.com/wp-content/uploads/2016/01/2-0892-web.jpg" alt="2-0892-web" width="972" height="358" />
    <h3>Haida Gwaii – Mystical islands with a rich cultural history</h3>
    <img class="alignnone size-full wp-image-92" src="http://caifumagazine.com/wp-content/uploads/2016/01/6-0691-web.jpg" alt="6-0691-web" width="717" height="478" />Haida Gwaii, a series of islands at the most westerly point of Northern British Columbia, is a world class destination for the  adventurous traveler, it is chosen as one of National Geographic‘s 20 Best Trips 2015. This remote and rugged archipelago is  steeped in the ancient culture of the Haida First Nation. Here glorious old-growth rainforest is surrounded by an incredibly rich  marine environment, both home to unique subspecies found only on these magical islands. Gwaii Haanas, a highly protected area  overseen jointly by Parks Canada and the Haida Nation, is home to extraordinary natural scenery and cultural treasures, including  ancient totems that are slowly decaying and being reclaimed by the land. The serenity and cultural richness of Haida Gwaii make it  a one-of-a kind, unforgettable destination. Its ancient temperate rainforests, quaint villages, secluded inlets, and beaches that  stretch as far as the eye can see will make your visit memorable.

    Don’t miss:

    . Visit the UNESCO World Heritage Site of SGang Gwaay
    . Gain some historical perspective at the Haida Heritage Centre
    . Watch for marine life as you kayak through Burnaby Narrows
    . Stroll along 100 km/60 mi of beaches at Naikoon Provincial Park
    <h3>Vancouver – Urban playground in the heart of nature</h3>
    <img class="alignnone size-full wp-image-91" src="http://caifumagazine.com/wp-content/uploads/2016/01/2-0892-web.jpg" alt="2-0892-web" width="972" height="358" />

    Vancouver was recognized as the top city in Canada in Travel + Leisure magazine’s 2014 World’s Best Awards. It offers travelers  both outstanding opportunities for outdoor adventure and the sophisticated amenities of a world-class city. While this sea-level  port city is known for its temperate climate, the surrounding snow-covered slopes are perfect for winter sports and breathtaking  views of the city twinkling below. Vancouver is one of the few places in the world where it’s possible to ski in the morning and sail  in the afternoon. Whether you’re strolling along the seawall, shopping on Robson Street or exploring historic Gastown, you can  catch a glimpse of the Pacific Ocean or the rainforest-covered Coast Mountains from almost anywhere in the city – so close you  can practically reach out and touch them. Rent a kayak and paddle scenic waterways, hike or ski in the North Shore Mountains,  or just chill at the beach. At the end of the day, linger over a glass of BC wine, gaze out at the scenery over a locally inspired meal  on a waterfront patio, and find inspiration for the next day’s adventure.

    Don’t miss:

    . Cycle the nine-km/six-mi Stanley Park seawall
    . Browse artisanal food vendors, fresh produce stalls and original artwork at the Granville Island Public Market
    . Get elevated on the Capilano Suspension Bridge and the Grouse Mountain Skyride
    . Learn about BC’s First Nations at the Museum of Anthropology
    . Kick back in the sand at Kitsilano Beach
    <h3>Canadian Rockies – Awe inspiring peaks, impossibly blue lakes</h3>
    <img class="alignnone size-full wp-image-93" src="http://caifumagazine.com/wp-content/uploads/2016/01/rockies-1024x790.jpg" alt="rockies-1024x790" width="1024" height="790" />

    Four of British Columbia’s seven national parks are located here, and wildlife flourishes. United Nations Educational, Scientific, and  Cultural Organization (UNESCO) established the Canadian Rocky Mountain Parks World Heritage Site along the BC/Alberta border,  in part because of this spectacular beauty. The area is also globally significant because of the Burgess Shale fossil site, which shows  in amazing detail what the Earth was like more than half a billion years ago. The Rockies evoke images of towering, snow-capped  peaks, turquoise lakes, cascading waterfalls and dense evergreen forests. This jaw-dropping, Rocky Mountain scenery – the kind  that stays with you long after you’ve returned home – stretches the entire length of the province. Outdoor pursuits here are epic.  The area is one of Canada’s pre-eminent destinations for hiking and mountain biking, as well as for whitewater rafting. Golf  courses are the perfect combination of challenging and stunningly beautiful, and the region is internationally renowned for its  abundant fishing locales. There are also opportunities to visit wonderfully restored heritage towns, thriving arts communities and  gold rush boomtowns. Accommodations range from wilderness camping to luxurious stays in a natural setting.

    Don’t miss:

    . Gaze at stunning Mount Robson, the highest peak in the Canadian Rockies
    . Hike in Yoho National Park for a couple of hours or a couple of days
    . Keep an eye out for wildlife along the highway
    . Immerse yourself in luxurious hot springs at Radium, Fairmont and Lussier
    . Experience the thrill of rafting the Kicking Horse River
    <h3>Great Bear Rainforest – Home of the elusive Spirit Bear</h3>
    <img class="size-full wp-image-94 aligncenter" src="http://caifumagazine.com/wp-content/uploads/2016/01/s6-0047-web.jpg" alt="s6-0047-web" width="597" height="553" />

    The Great Bear Rainforest is one of the most pristine wilderness environments on earth, a vast tract of temperate rainforest stretching some 400 km/250 mi along the central and north coast of British Columbia. This section of BC’s Central Coast is remote and there are few roads within its boundaries, which contributes to a feeling of peace and serenity – of truly being in nature – for all who visit. This raw and powerful landscape exists as it did thousands of years ago. Here, ocean and land are bound together in a dynamic convergence of nature that has been called “the last magnificent stand of the great North American rainforest.” BC’s First Nations have called this stretch of coastline home for thousands of years, and their influence is strongly felt. It is also home to an abundance of marine life, from whales to dolphins to sea otters. Add the fact that it is the only place in the world to see the rare white Kermode (Spirit) bear, and a trip to the Great Bear Rainforest is an experience unlike any other. National Geographic hails the Great Bear Rainforest as one of its “Best Trips 2013.”

    Don’t miss:
    <ul>
     <li>Book a sailing tour in search of the magnificent spirit bear</li>
     <li>Hike to a waterfall in the Bella Coola Valley</li>
     <li>Explore the Big House and learn about First Nations culture in the coastal village of Klemtu</li>
     <li>Cruise the Inside Passage with BC Ferries</li>
    </ul>
    <h3>Whistler – Arguably the planet’s top all-season resort</h3>
    <img class="alignnone size-full wp-image-90" src="http://caifumagazine.com/wp-content/uploads/2016/01/2-0634-web.jpg" alt="2-0634-web" width="715" height="480" />

    The Whistler Blackcomb resort appears regularly in “Best of” lists from around the globe, winning for its incomparable skiing and boarding, as well as for its hotels, restaurants and golf courses. Whistler became even more world-renowned as the site of the alpine and Nordic venues for the Vancouver 2010 Olympic and Paralympic Winter Games. Skiers and boarders can explore more terrain here than anywhere else on the continent, with the summits of two legendary mountains – Whistler and Blackcomb – connected by the spectacular PEAK 2 PEAK Gondola. In summer, the pedestrian village is alive with hikers, mountain bikers, golfers and people watchers. Even the drive will make your heart skip a beat: access from Vancouver is via the Sea-to-Sky Highway, which follows a stunning coastline for much of its length.
    British Columbia is wildly popular as a travel destination as its immense natural beauty boasts dozens of spectacular places to explore.  It offers diverse outdoor adventure in BC’s fabulous parks, lakes, rivers and rugged British Columbia. Below is a sampling of some of  the best the province has to offer.

    <img class="aligncenter size-full wp-image-91" src="http://caifumagazine.com/wp-content/uploads/2016/01/2-0892-web.jpg" alt="2-0892-web" width="972" height="358" />
    <h3>Haida Gwaii – Mystical islands with a rich cultural history</h3>
    <img class="alignnone size-full wp-image-92" src="http://caifumagazine.com/wp-content/uploads/2016/01/6-0691-web.jpg" alt="6-0691-web" width="717" height="478" />Haida Gwaii, a series of islands at the most westerly point of Northern British Columbia, is a world class destination for the  adventurous traveler, it is chosen as one of National Geographic‘s 20 Best Trips 2015. This remote and rugged archipelago is  steeped in the ancient culture of the Haida First Nation. Here glorious old-growth rainforest is surrounded by an incredibly rich  marine environment, both home to unique subspecies found only on these magical islands. Gwaii Haanas, a highly protected area  overseen jointly by Parks Canada and the Haida Nation, is home to extraordinary natural scenery and cultural treasures, including  ancient totems that are slowly decaying and being reclaimed by the land. The serenity and cultural richness of Haida Gwaii make it  a one-of-a kind, unforgettable destination. Its ancient temperate rainforests, quaint villages, secluded inlets, and beaches that  stretch as far as the eye can see will make your visit memorable.

    Don’t miss:

    . Visit the UNESCO World Heritage Site of SGang Gwaay
    . Gain some historical perspective at the Haida Heritage Centre
    . Watch for marine life as you kayak through Burnaby Narrows
    . Stroll along 100 km/60 mi of beaches at Naikoon Provincial Park
    <h3>Vancouver – Urban playground in the heart of nature</h3>
    <img class="alignnone size-full wp-image-91" src="http://caifumagazine.com/wp-content/uploads/2016/01/2-0892-web.jpg" alt="2-0892-web" width="972" height="358" />

    Vancouver was recognized as the top city in Canada in Travel + Leisure magazine’s 2014 World’s Best Awards. It offers travelers  both outstanding opportunities for outdoor adventure and the sophisticated amenities of a world-class city. While this sea-level  port city is known for its temperate climate, the surrounding snow-covered slopes are perfect for winter sports and breathtaking  views of the city twinkling below. Vancouver is one of the few places in the world where it’s possible to ski in the morning and sail  in the afternoon. Whether you’re strolling along the seawall, shopping on Robson Street or exploring historic Gastown, you can  catch a glimpse of the Pacific Ocean or the rainforest-covered Coast Mountains from almost anywhere in the city – so close you  can practically reach out and touch them. Rent a kayak and paddle scenic waterways, hike or ski in the North Shore Mountains,  or just chill at the beach. At the end of the day, linger over a glass of BC wine, gaze out at the scenery over a locally inspired meal  on a waterfront patio, and find inspiration for the next day’s adventure.

    Don’t miss:

    . Cycle the nine-km/six-mi Stanley Park seawall
    . Browse artisanal food vendors, fresh produce stalls and original artwork at the Granville Island Public Market
    . Get elevated on the Capilano Suspension Bridge and the Grouse Mountain Skyride
    . Learn about BC’s First Nations at the Museum of Anthropology
    . Kick back in the sand at Kitsilano Beach
    <h3>Canadian Rockies – Awe inspiring peaks, impossibly blue lakes</h3>
    <img class="alignnone size-full wp-image-93" src="http://caifumagazine.com/wp-content/uploads/2016/01/rockies-1024x790.jpg" alt="rockies-1024x790" width="1024" height="790" />

    Four of British Columbia’s seven national parks are located here, and wildlife flourishes. United Nations Educational, Scientific, and  Cultural Organization (UNESCO) established the Canadian Rocky Mountain Parks World Heritage Site along the BC/Alberta border,  in part because of this spectacular beauty. The area is also globally significant because of the Burgess Shale fossil site, which shows  in amazing detail what the Earth was like more than half a billion years ago. The Rockies evoke images of towering, snow-capped  peaks, turquoise lakes, cascading waterfalls and dense evergreen forests. This jaw-dropping, Rocky Mountain scenery – the kind  that stays with you long after you’ve returned home – stretches the entire length of the province. Outdoor pursuits here are epic.  The area is one of Canada’s pre-eminent destinations for hiking and mountain biking, as well as for whitewater rafting. Golf  courses are the perfect combination of challenging and stunningly beautiful, and the region is internationally renowned for its  abundant fishing locales. There are also opportunities to visit wonderfully restored heritage towns, thriving arts communities and  gold rush boomtowns. Accommodations range from wilderness camping to luxurious stays in a natural setting.

    Don’t miss:

    . Gaze at stunning Mount Robson, the highest peak in the Canadian Rockies
    . Hike in Yoho National Park for a couple of hours or a couple of days
    . Keep an eye out for wildlife along the highway
    . Immerse yourself in luxurious hot springs at Radium, Fairmont and Lussier
    . Experience the thrill of rafting the Kicking Horse River
    <h3>Great Bear Rainforest – Home of the elusive Spirit Bear</h3>
    <img class="size-full wp-image-94 aligncenter" src="http://caifumagazine.com/wp-content/uploads/2016/01/s6-0047-web.jpg" alt="s6-0047-web" width="597" height="553" />

    The Great Bear Rainforest is one of the most pristine wilderness environments on earth, a vast tract of temperate rainforest stretching some 400 km/250 mi along the central and north coast of British Columbia. This section of BC’s Central Coast is remote and there are few roads within its boundaries, which contributes to a feeling of peace and serenity – of truly being in nature – for all who visit. This raw and powerful landscape exists as it did thousands of years ago. Here, ocean and land are bound together in a dynamic convergence of nature that has been called “the last magnificent stand of the great North American rainforest.” BC’s First Nations have called this stretch of coastline home for thousands of years, and their influence is strongly felt. It is also home to an abundance of marine life, from whales to dolphins to sea otters. Add the fact that it is the only place in the world to see the rare white Kermode (Spirit) bear, and a trip to the Great Bear Rainforest is an experience unlike any other. National Geographic hails the Great Bear Rainforest as one of its “Best Trips 2013.”

    Don’t miss:
    <ul>
     <li>Book a sailing tour in search of the magnificent spirit bear</li>
     <li>Hike to a waterfall in the Bella Coola Valley</li>
     <li>Explore the Big House and learn about First Nations culture in the coastal village of Klemtu</li>
     <li>Cruise the Inside Passage with BC Ferries</li>
    </ul>
    <h3>Whistler – Arguably the planet’s top all-season resort</h3>
    <img class="alignnone size-full wp-image-90" src="http://caifumagazine.com/wp-content/uploads/2016/01/2-0634-web.jpg" alt="2-0634-web" width="715" height="480" />

    The Whistler Blackcomb resort appears regularly in “Best of” lists from around the globe, winning for its incomparable skiing and boarding, as well as for its hotels, restaurants and golf courses. Whistler became even more world-renowned as the site of the alpine and Nordic venues for the Vancouver 2010 Olympic and Paralympic Winter Games. Skiers and boarders can explore more terrain here than anywhere else on the continent, with the summits of two legendary mountains – Whistler and Blackcomb – connected by the spectacular PEAK 2 PEAK Gondola. In summer, the pedestrian village is alive with hikers, mountain bikers, golfers and people watchers. Even the drive will make your heart skip a beat: access from Vancouver is via the Sea-to-Sky Highway, which follows a stunning coastline for much of its length